For 50 years ABBA has built an untouchable legacy that has united people in many untold ways – but ABBA Voyage is the physical vessel where that connection is crystalized, night after night.
Words by Lewis Corner Unexpected Friendships photography by Jordan Rossi ABBA Voyage photography by Johan Persson In Partnership with ABBA Voyage When ABBA Voyage launched in the summer of 2022 it was hailed as a pop concert experience like nothing before it.
A specially-designed ABBA Arena nestled in the heart of East London gave birth to a legendary reunion that many believed would never be possible.
Digital avatars of Frida, Agnetha, Benny and Björn – aptly nicknamed ABBAtars – deliver a setlist of hits that have adorned the halls of the mighty pop pantheon for decades.