Photo Shows Bud Light Being Sold for $1 Ahead of Fourth of July
Twitter showing 24-pack cases of Bud Light being sold at an Illinois supermarket for $1 amid ongoing boycotts of the brand.Since the start of April, Bud Light has been subjected to a relentless backlash for a small branded partnership it had with transgender influencer Dylan Mulvaney.
In a video posted to Instagram on April 1, Mulvaney said the beer brand had sent her a can with her face on it to commemorate her 365 days living as a woman.Mulvaney's partnership with Bud Light drew condemnation and boycott calls from several conservative figures, including Representative Dan Crenshaw, a Texas Republican.
Musicians Kid Rock, Travis Tritt and John Rich were also among those who expressed aversions to the beer brand after the collaboration.Since the calls for a boycott began three months ago, Bud Light has seen a rapid drop-off in domestic sales.
Revenue remains consistently below what it was the same time last year. The company has also lost its crown as America's most popular beer, with Mexican rival Modelo Especial now in the top spot.Over the past several weeks, a number of social media users have also shared photos and videos of unsold Bud Light on store shelves and at venues, in a bid to illustrate the purported success of their boycott of the beer brand.Confronted with tumbling stock prices and disgruntled customers, Bud Light has implemented a variety of strategies to boost sales in recent weeks, such as offering steep rebates that made the beer free or nearly free in some areas.This trend was illustrated over the weekend, when a Twitter user shared a photo of a stack of boxes of 24 12 oz.
