New Bud Light Ad Mocked Amid Boycott—'Hit Rock Bottom'
Twitter account has faced widespread mockery on the platform amid the beer brand's ongoing controversy.Since the start of April, Bud Light has been subjected to a relentless backlash for a partnership it had with transgender influencer Dylan Mulvaney.
In a video posted to Instagram on April 1, Mulvaney said the beer brand had sent her a can with her face on it to commemorate her 365 days living as a woman.Mulvaney's partnership with Bud Light drew condemnation and boycott calls, led by conservative figures, including Representative Dan Crenshaw, a Texas Republican.
Musicians Kid Rock, Travis Tritt and John Rich were also among those who expressed aversions to the beer brand after the collaboration.
Meanwhile, some in the LGBTQ+ community have also slammed the company for not defending its ties with Mulvaney.Since the calls for a boycott began three months ago, Bud Light has seen a drop-off in domestic sales.
