clothing and accessories for LGBTQ+ Pride Month.Videos have been shared on social media showing items from the retailer's collection.
One clip showed a T-shirt with the slogan "trans people will always exist" and a babygrow featuring the words "bien proud" in the colors of the LGBTQ+ flag.
It also included a rainbow neck pillow, multi-colored fairy lights as well as a trans flag.There have also been photos that have been shared online of bathing suits sold at Target that include "tuck-friendly" tailoring and "extra crotch coverage" to accommodate a wider customer base.However, Target's collection for Pride Month—which takes place every June—has provoked outrage on social media, with calls for the retailer to receive "the Bud Light treatment."Beer brand Bud Light has been embroiled in controversy since the beginning of April, after it sent a commemorative can to transgender influencer Dylan Mulvaney to celebrate her first year of transitioning to a woman.
The move sparked calls for a boycott, and industry data shows sales of Bud Light declined more than 17 percent across the month.The companies, along with other brands that include Adidas and Nike, have faced boycott calls in the wave of right-wing condemnation as conservatives accuse companies of alienating their customer base by working with the LGBTQ+ community.A host of well-known conservative voices have spoken out against Target in recent days, including comedian Chrissie Mayr, who posted photos on Twitter of the company's swimsuits incorporating tailoring for tucking."Thanks to @Target I found the perfect swimsuit for creeping out all the women and children at the pool this summer," she captioned the images.