Miller Lite Goes Silent Amid Calls to Boycott Beer Brand
two-month-old commercial, which highlights the historical role that women played in beer brewing."Women were among the very first to brew beer, ever," comedian Ilana Glazer says in the advert, while walking through a brewery. "From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing."She adds: "Centuries later, how did the industry pay homage to the founding mothers of beer?
They put us in bikinis."Glazer then walks through a room covered in previous Miller Lite advertising materials featuring scantily clad women in sexual poses with their faces blurred.
She drops a picture in a garbage can. "It's time beer made it up to women," Glazer says.The Rough Night star then goes on to explain that the company would be buying back its old marketing material.
Miller will turn it into compost to make fertilizer so female farmers can produce over 1,000 pounds of hops. This would then be given to 200 female brewers to make 330,000 beers.The commercial, which was released in March, appears to serve as something of an apology from Miller for some of its prior advertising campaigns, which the company itself described as "outdated" and "sexist."However, a number of conservative social media users have this week taken aim at Miller, criticizing what they have called the company's "woke" commercial.
