Jordan Peterson Weighs In on Target, Anheuser-Busch Boycotts
Target for the losses they're facing as a result of the customer boycotts.Bud Light, owned by Anheuser-Busch InBev, and superstore chain Target are facing public boycotts as a result of backlash relating to the transgender and LGBTQ+ community.The boycotts against both companies have resulted in a loss in earnings and market cap, with social media figure and psychologist Peterson calling for people to "take them to zero."Bud Light's boycott, and by extension some other brands owned by Anheuser-Busch InBev, began in early April after transgender influencer Dylan Mulvaney was sent a personalized can to celebrate one year of her living as a woman.
The backlash against Bud Light has been running for over two months now, with examples of people dodging the brand often going viral online.
Recent figures show that shares in the company slumped by 5.2 percent in the last week of May, wiping more than $4 billion off the company's value.The boycott against Target started in May after the retailer launched its LGBTQ+ Pride range of clothing, followed by a swimsuit which was marketed as featuring "tuck-friendly" tailoring and "extra crotch coverage." This also led to a backlash, with conservative commentator Candace Owens calling Target a "perverted company." The final week of May saw another $4 billion knocked off of Target's price cap as a result of its stock price falling.Peterson jumped on the criticism of the companies, sharing graphs showing Target lost $10 billion off its market cap in 10 days, while Anheuser-Busch lost $27 billion in two months.
