TikTok personality Dylan Mulvaney.Over the past several weeks, Bud Light has been the focus of a divisive debate after the company sent transgender influencer Mulvaney a personalized beer can.In early April, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership drew condemnation from a number of social media users, who issued calls for a boycott.
Musician Kid Rock shared footage of himself opening fire on a stack of Bud Light cans, a move that was emulated by model Bri Teresi as she took aim at a range of brands.Amid the criticism and reports of plummeting sales, some Bud Light executives took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.Conservative commentator Lahren, who has been vocal in her objections to Bud Light's collaboration with Mulvaney, now claims that the behind-the-scenes fallout is set to affect employees at the beleaguered beer brand.Taking to Twitter on Tuesday, the Fox Nation host wrote: "A current Bud Light employee reached out to tell me things are BAD and mass layoffs are expected.
Production is stalled. They can't give the stuff away. Would be so easy if execs would acknowledge their TRANSgression and issue a true apology."A current bud light employee reached out to tell me things are BAD and mass layoffs are expected.