Dallas Museum of Art appoints Brad Pritchett as its new CXO
The Dallas Museum of Art (DMA) announced Tuesday morning the appointment of key leadership positions. These positions demonstrate the DMA’s commitment to serve its diverse local audiences, while positioning Dallas as a premier global arts destination. “As the art museum of the City of Dallas, we have made a commitment to provide a welcoming, equitable environment for everyone who visits,” Dr.
Agustín Arteaga, The Eugene McDermott Director said in a press release. “The experience and dedication of this new slate of leaders will ensure that we are able to enrich the ways in which people experience art by focusing on inclusivity throughout the Museum and through our work in the community.
I hope our community sees these appointments as investments in not only the future of the Museum but also the future of Dallas.” Among these appointments is Brad Pritchett who will become the DMA’s new Chief Experience Officer.
The promotion of Pritchett to CXO from Chief Marketing and Communications Officer will centralize all guest interactions under an Experience Department, encompassing Guest Services and all earned revenue channels, in addition to all Marketing and Communications functions.
