Twitter is shedding its iconic moniker to take on a new identity: X. Propelled by the audacious vision of Elon Musk, the platform appears poised to follow in the footsteps of super-app giants like WeChat, AliPay, and Grab, offering a plethora of services under one umbrella.It's a classic Musk maneuver, seeking to maximize the potential of the 260 million daily active users that he admittedly overpaid for.
This transformation has seemed inevitable ever since Musk took over, given the glaring absence of a home-grown super-app in the U.S., and Twitter's positioning to fill that gap.
The vision was crystal clear a year ago. However, Musk's brief tenure has been marred by a downhill tumble. With moderation taking a backseat, trust, once a prized possession of the platform, has eroded.
This trust deficit has spurred a mass exodus of users toward more reliable platforms. A trust that took Twitter 16 years to build has crumbled in mere months under Musk's stewardship.