he was spotted drinking Bud Light beer but also enjoyed a surge in popularity.The musician, 52, was seen holding a can of Bud Light during a Colt Ford show in Nashville over the weekend.
It sparked outrage by conservatives who have boycotted the beer brand since April after it partnered with transgender influencer Dylan Mulvaney.
Bud Light sent her not-for-sale cans with her face on them as a gift to mark one year since she began her gender-affirming transition.Kid Rock—whose given name is Robert James Ritchie—came under fire for drinking Bud Light because he seemed to lead the boycott after he shot up cases of the beer with a rifle and declared "F*** Bud Light.""Kid Rock has gone woke," Ben Collins of NBC News wrote on X, formerly Twitter, sharing a story from TMZ that reported on Kid Rock holding the Bud Light can.However, it seems the attention has been nothing but good for Kid Rock who has seen a social-media boon over the past 12 days.On Instagram, the musician gained an average of 271 followers per day from August 10, and, on Monday alone, he welcomed 1,033 new ones, according to analytics site Social Blade.
Kid Rock gained 11,820 followers in that time and now has almost 1.12 million on Instagram.Over on X, he gained 273.5 followers on average per day and, on Monday alone, he welcomed 562, bringing his total on that site to 1.05 million.