Ru Paul's Drag Race—despite the campaign being nearly two years old.The row over LGBTQ+ brand ambassadors is symbolic of a wider debate about drag shows and their exposure to children.
Critics have expressed concerns over Drag Queen Story Hour, readings for children by drag performers at libraries. Tennessee, Jack Daniel's home state, was the first to pass a drag show ban in the presence of children over concerns about their sexualized content.
The law has since been temporarily blocked by a federal judge.Jack Daniels said in June 2021 that it had teamed up with three drag queens from the hit TV show to produce a series of videos called Drag Queen Summer Glamp, which was released during pride month.