bank commercial. The ad, which was released sometime in the early 1980s, is for Mercantile Bank. But really, it’s for Louganis.
He looks like a perfectly tanned Adonis.At the time, Louganis was ascending into America’s conscience, one perfect dive at a time.
After capturing silver at the 1976 Olympics, he was a favorite to win gold at the 1980 Moscow Games, though the U.S.’ boycott prevented him from competing.Two years later, Louganis won a couple of titles at the world championships, where he received a perfect score of 10 from all seven judges.
At the 1984 Games in Los Angeles, Louganis became an American icon. He won gold in two events, trouncing all of the competition.He did the same thing in 1988, becoming the only man to sweep both diving events at consecutive Olympics.