Donald Trump‘s victory, some Democrats and commentators are pinning the party’s loss on their embrace of LGBTQ+ people, and trans people in particular.
The argument appears to rest on the perceived effectiveness of the Republicans’ late-stage anti-trans ad blitz, which cost an astonishing $215 million.
Trump blanketed the airwaves in swing states with one vividly anti-trans ad in particular, which closed with the ominous tag line: “Kamala is for they/them.
President Trump is for you.” Analysis from a pro-Harris super PAC, Future Forward, found the spot shifted the race 2.7% in Trump’s favor after viewers saw it.