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Anti-gay evangelical billionaires spent roughly $15 million to give Jesus a rebrand during the Super Bowl

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Hobby Lobby are trying to reframe Christianity while pushing the same hateful beliefs.The discount arts and crafts chain is synonymous with socially conservative politics, garnering infamy for its successful fight against providing birth control coverage for its employees.

The company also attempted to prohibit transgender employees from using bathrooms that correspond with their gender identity, but lost that case in court after an 11-year battle.

Stay woke with our daily briefing while staying informed on all things LGBTQ+ entertainment, life, and more!Dave Green, the company founder, revealed last year he’s contributing to the effort.“What we’re known as, as Christians, we’re known as haters,” he said in a podcast interview. “We’re beginning to be known as haters — we hate this group, we hate that group.

But we’re not.” “We are people that have the very, very best love story ever written, and we need to tell that love story. So, our idea is, let’s tell the story.

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