Blue-chip galleries and Gail’s: An outsider’s guide to Frieze
One writer makes her debut at the exclusive London art fair, chronicling the celebrities, CSM students, champagne and high-street flat whites.
WORDS EMILY CAMERON The Frieze fairs (London and Masters) landed in Regents Park this week, sending ”art people” into their annual frenzy.
It’s the art world’s equivalent of fashion week with much more money and much less embarrassment about it. There is absolutely nothing coy, current or trendy about a “Deutsche Bank Wealth Management Lounge”, or champagne at a minimum of £20 a glass.
In that sense, Frieze is fundamentally and proudly unabashed. The fairs take place in what must be two of the largest marquees on the planet, a pleasant 15 minute stroll from one another — but that doesn’t stop them putting on a VIP BMW car service between the two.
