focus of a deeply divided debate after sending transgender influencer Mulvaney a personalized can of its product.At the start of April, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership has drawn condemnation from some social-media users, who issued calls for a boycott.
Caitlyn Jenner, who transitioned to female in 2015, recommended an alternative beer brand as she commented on a Twitter post from British influencer Oli London, who previously identified as transracial, gender-neutral and transgender.Country music star Travis Tritt reacted by announcing that Budweiser would no longer be sold at his concerts.
Social-media users also showed photos of apparent evidence of consumers shunning the product. However, Mulvaney has enjoyed a wave of support online and fresh sponsorship.Leading the pack of detractors early on was musician Kid Rock, who shared footage of himself opening fire on a stack of Bud Light cans.Model Teresi shared her own version of the Kid Rock video earlier this week on Twitter.