The Dallas Wings today (Tuesday, May 14) announced a partnership with rideshare company Lyft in a multi-year agreement that makes Lyft a partner of the Dallas Wings.

Included in the agreement is “Lyft-Off with the Dallas Wings” since Lyft will be the title sponsor of game presentations leading up to tipoff for each home game during the regular season.

In-game elements include “Rider of the Game,” with Lyft choosing one fan at each home game during the regular season to receive a $50 Lyft gift card.

And Lyft will have a large presence both inside and outside of College Park Center, home of the Dallas Wings, with branding throughout the concourse along with a dedicated Ride Share Drop-Off and Pick-Up entrance at the arena.

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