Summer of Love, the Summer of Soul and the Summer of ’69. Now, get ready for the Summer of the A24 Bottoms. That’s right: the filmmaking giant that’s produced an array of award-winning films and series (Everything Everywhere All At Once, Uncut Gems, Moonlight, HBO’s “Euphoria”), is coming out with its own brand of shorts–and has already identified its target market.
The gays! Hooray!5.5” inseam for the new A24 bottoms. Outdoor Short Shorts now in the shop! https://t.co/ESX2wjNP4d pic.twitter.com/BEITySmSfPA24 bottom is my summer aesthetic https://t.co/loJsFTSkzSIf he’s got these shorts on this summer he’s ran through https://t.co/zlTcOBbepJNailing it with y’alls market demographic, well playedAs we covered Monday, short shorts are the only acceptable choice this summer–and every summer, for that matter.
Gay men have a strong tradition of showing off their glorious glutes and thicc thighs, and it’s apparent that A24 is leaning into that.
Why else advertiser their gym shorts as “bottoms?” They have names, you know!But in all seriousness, bottoms are actually having a moment.