Maybelline Faces Boycott Calls After Using Man To Promote Makeup
posted to Maybelline's Instagram account on July 12 to coincide with Amazon Prime Day, influencer Ryan Vita was shown sporting a full face of makeup as he promote the world's largest cosmetics brand's products.Vita, whose Instagram profile indicates that he goes by the pronouns "she/he/they," started off the video by saying: "It's Prime Day on Amazon, so why not see if Maybelline has any deals going on."The influencer then applied vibrant pink shades of Maybelline's "Super Stay" liquid lipstick. "Baby, check out this color and shine," he said after applying the product. "It's so comfortable and it will not budge or smudge for 16 hours."A post shared by instagramThe video ended with Vita applying the product to the palm of his hand before blowing a kiss at the camera.Copies of the clip were posted on Twitter, where it was met with outrage from a number of detractors who called for Maybelline, a subsidiary of cosmetics industry leader L'Oreal, to be boycotted."Ladies, please do me a favor Boycott Maybelline, let's put these sickos out of business," wrote one Twitter user who shared the video of Vita.Commented another: "#BOYCOTTMAYBELLINE Since @Maybelline went WOKE & hired a man to demonstrate a woman's product, let's boycott them, and they can sell their lipsticks to men!
They know very well we are the ones who spend our money buying their products. Sell them to men! Let's [Bud Light] them.""Might be time to boycott Maybelline," said another detractor. "I don't wear make-up, but for those who do, this is something to consider.""I just showed this to my wife," another chimed in of the video. "She threw away her @Maybelline products and showed it to her mom who had a bit more and did the same.
