Models Are Continuing to Promote Bud Light in This Conservative State
Bud Light boycott is nearing the three-month mark, a host of models are continuing to promote the beer—and other products under the Anheuser-Busch InBev umbrella—in a state long known to be conservative.Bud Light was initially targeted in April for a small branded partnership it had with transgender influencer Dylan Mulvaney.
In a video posted April 1 to Instagram, Mulvaney said the beer brand had sent her a can with her face on it to commemorate her 365 days living as a woman.Mulvaney's partnership with Bud Light drew condemnation from several conservative figures, such as U.S.
Representative Dan Crenshaw of Texas. Many issued calls for a boycott of the beer brand, and an increasing number of companies have been scrutinized for their pro-LGBTQ+ marketing initiatives.Sales of Bud Light have tumbled since the controversy began, with Modelo Especial dethroning the brand as the bestselling beer in the United States.With Anheuser-Busch still under scrutiny, a recent casting email seeking promotional models for Bud Light in Utah was recently characterized by a conservative influencer as "an act of desperation" following weeks of boycotts.
