Steamy fashion campaign serves ‘90s Calvin Klein realness and spotlights transmasc models
pic.twitter.com/CJvF5mQcndThe label’s new campaign features transmasc models in a series of posters that will appear on billboards in New York, London and Paris, and in print ads around the world.In the shoot, sexy shirtless models Tai Hattingh, Arthur Macnair and Ethan Denadai pose in jeans with the waistband of their underwear exposed in a similar vain to the images famed photographer Herb Ritts took of Marky Mark back in the day.A post shared by Both& (@bothandapparel)“This campaign takes back a moment in fashion and tells a different story,” the brand wrote on their official Instagram page.Founded by Finnegan Shepard, Both&’s brand mission is to “empower, outfit, and serve the nonbinary generation, one garment at a time.”A post shared by Both& (@bothandapparel)Fingers crossed that we see him modeling some himself!Queer photographer Lydia Garnett lensed the shoot, while trans actor Daniel Sea, who starred on The L Word and the sequel series The L Word: Generation Q, served as the creative director for the campaign.“It was a real joy to collaborate with a team and a brand that is focused on highlighting the gifts and beauty of trans-masc, non-binary and GNC [gender nonconforming] folks on our own terms,” Sea shared on social media.A post shared by Both& (@bothandapparel)He also said “tenderness, collaboration, trans joy, [and] community togetherness” were key concepts he wanted to explore on-set and with the entire campaign. “In the community we uplift each other, queering the work of image making,” Sea added. “For me being trans is about being myself, in my fullest expression, asserting and sharing my gender magic.
