Both&, a pioneering transmasc fashion brand, has just launched its campaign for Trans Day of Visibility (31 March) with a photoshoot inspired by the iconic 1990s Calvin Klein adverts featuring Mark Wahlberg paired with Kate Moss, Sasha Mitchell and Marcus Schenkenberg.
Front and centre of the campaign are transgender men in a state of undress. The poster series runs across New York, London and Paris and is designed to break taboos around what defines modern masculinity, sex appeal and empowerment.
Launched in 2020, Both& was founded by Finnegan Shepard after research found that 99% of the transmasculine community said they could never find clothing that fit them properly.
Both& developed a range of high-quality, stylish essentials in proportions that fit transmasculine bodies, designed to create a masculine silhouette while empowering gender identity and representation for trans men and masc identifying non-binary people.