Target Boycott Hinges on One Key Group
Target over the giant retailer's latest LGBTQ+ Pride Month collection are urging one key group to join them.Angry shoppers who want Target to get "the Bud Light treatment" are calling on women to join them in their efforts to tank the company's profits and to stop shopping at the world's seventh-largest retailer.Since the beginning of April, conservatives have boycotted Bud Light over its support of a transgender influencer.
Anheuser-Busch, the beer brand's parent company, is still reeling from the backlash nearly two months later. On Tuesday, JPMorgan analysts said they estimate the brewing company, which rakes in over $450 million in revenue in the 2022 fiscal year, to suffer a 26 percent decline in U.S.
earnings this year.Some argue that the only reason the Bud Light boycott was successful is because Bud Light's primary customers—men—participated.
Now, those consumers want women to do the same to Target in response to the recently-released range of clothing and accessories."The BudLight boycott was so successful because men are the primary customers and we made it socially unacceptable for other men to drink it," former Republican congressional candidate Robby Starbuck tweeted on Tuesday. "Women must do the same thing to Target now by telling friends they won't shop there because Target pushed trans products onto little kids."Right-wing commentator Matt Walsh agreed, arguing, "There's only so much men can do to defend womanhood.""It's up to conservative women to make the Target boycott work.
