Lauren Boebert Demands North Face Boycott After Pride Drag Queen Campaign
rising calls by conservatives for a boycott over its "Summer of Pride" campaign, which features Pattie Gonia and was released on Instagram on Wednesday.Several brands have been the target of condemnation from conservatives over marketing products for the LGBTQ+ community in recent months.
While experts have said such campaigns provide an opportunity for brands to appeal to consumers in new markets, critics have accused companies of alienating their traditional customer base.The controversies sit at the heart of a culture war, and feed into a broader debate about the acceptance of LGBTQ+ individuals in public life.In the North Face advert, Pattie Gonia says: "Hi, it's me, Pattie Gonia, a real-life homosexual.
And today, I'm here with The North Face; we are here to invite you to come out... in nature with us."Referring to the Summer of Pride hikes it is planning for a second year running, they added: "Last year, we gay sashayed across the nation and celebrated pride across the nation with hundreds of you."Following the release of the advert, GOP representative for Georgia Marjorie Taylor Greene accused the company of "grooming our children," while former Republican congressional candidate Robby Starbuck said North Face was "screaming at you to not but their products."Boebert added her voice to the chorus of criticism, writing on Thursday: "I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target.A post shared by Pattie Gonia (@pattiegonia)"How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?"She added: "Let's make it as shameful to wear North Face as it is to drink Bud Light!"Newsweek approached.
