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A Gay Brand Endured, and Evolved. So Did Its Founders.

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nytimes.com

Fashion changes. Jockstraps, not so much. Those are fighting words to David Lauterstein and Frederick Kearney, husbands and founders of the sex-meets-street brand Nasty Pig.

For 30 years, Mr. Lauterstein and Mr. Kearney have reimagined what jockstraps, harnesses and other fetish-inspired apparel can be, and turned their company into a household name — if your house is a West Hollywood bungalow or Fire Island share.

This week, Mr. Lauterstein released “Sodomy Gods,” a memoir that traces in soul-baring and sexually frank detail his 31-year relationship with Mr.

Kearney, and how they transformed Nasty Pig into one of the most recognizable gay clothing brands on the market, worn by celebrities such as Madonna and Frank Ocean.

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