Ofcom, looks at what people are doing online. This includes dating apps.Although a range of dating apps (Bumble, Tinder, Hinge, etc) are used across the population and among younger generations, one particular one leaps out when it comes to those over 54 years old.Yep, it’s Grindr!For the older demographic, Grindr surges ahead of Tinder, Plenty Of Fish and Match.com.Users also spend more time on the app than the next three dating apps combined.
During the month of May 2023, for instance, users spent on average 6 hours and 49 minutes scrolling and tapping. This compared to one hour and 13 minutes on Tinder.In terms of reach, Ofcom said a figure equal to 1.9% of the UK population logged on to Grindr.
Overall, just over 10% of the adult population used a dating app in 2023, with 5% (or 2.5 million people) on Tinder.In terms of reach, within the UK, Tinder had the biggest reach, with 899,000 daily average users in May 2023.
Next came Hinge and Bumble with 671,000 and 587,000 respectively. However, these numbers begin to fall in older age groups.Grindr had 374,000 average daily users in May 2023.