Harley-Davidson's New 'Very Manly' Budweiser Ad Mocked
new Budweiser cans were unveiled featuring logos from the beer brand and Harley-Davidson to commemorate the motorcycle manufacturer's 120th anniversary.
The designs are inspired by original hand-drawn blueprints from each of the brands, according to Beverage Industry.However, the cans—which include the words "Kings of our Craft" and "Brewed and built in the USA"—ignited further furor from a number of conservative detractors who over the past several weeks have been boycotting Bud Light.Bud Light was initially targeted in April for a small branded partnership it did with transgender social media influencer Dylan Mulvaney.
The partnership drew condemnation from a number of conservative figures who issued calls for a boycott.Amid the criticism and reports of plummeting sales, some Bud Light executives took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.As a result of the uproar, the timing of the release of Budweiser's Harley-Davidson's cans has been met with a wall of resistance—as has the corresponding commercial.With rock music serving as the soundtrack, the ad shows a Harley-Davidson motorcycle and cans of Budweiser, as a gravelly-voiced narrator says: "The greatest legacies are built with grit and resilience.
One detail at a time."The ad concludes with the narrator stating of the limited edition Budweiser Harley-Davidson cans: "For those who give everything to their craft.
