Bud Light from his new bar, as the beleaguered beer brand faces continued backlash and boycott calls.In recent months, the number of large U.S.
brands being targeted with boycott calls has grown dramatically, as a host of different companies unveil products supporting Pride Month, which takes place every June.
Companies supporting the LGBTQ+ community outside of Pride Month have also faced backlash from conservatives.Bud Light was initially targeted in April for a small branded partnership it had with transgender influencer Dylan Mulvaney.
In a video posted to Instagram on April 1, Mulvaney said that the beer brand had sent her a can with her face on it to commemorate 365 days of her living as a woman.Mulvaney's partnership with Bud Light drew condemnation from several conservative figures, including Texas Rep.