Did Bud Light Sales Drop 50 Percent? What We Know
wave of backlash following the company's decision to partner with transgender activist and influencer Dylan Mulvaney—and new data reportedly shows how this criticism has affected the company.On Thursday, conservative commentator Benny Johnson posted a YouTube video with a title claiming that Bud Light sales had dropped by 50 percent.
However, context notes on Twitter stated that "the '50%' figure in the title is misleading because it appears to be made up."Since the start of April, Bud Light and Anheuser-Busch have faced criticism and calls to boycott the beer company after Mulvaney posted a video on Instagram showcasing the partnership, which included a customized Bud Light can with her face on it.Across the United States, the controversy comes amid a wider debate in relation to transgender rights, such as trans people partnering with big brands and the inclusion of transgender women in female spaces, like sports.In Johnson's video, he discusses a report from Brewbound, a news site focused on the beer industry, which details new data on recent Bud Light sales from NIQ (formerly NielsenIQ) provided by Dave Williams of Bump Williams Consulting.For the week ending on April 8, off-premise dollar sales for Bud Light declined by 7 percent, while dollar share and volume declined by 3.7 percent and 10.7 percent, respectively, according to Brewbound.
