Bud Light Goes Back Into Hiding Online
beer brand posted "TGIF?" on April 14, along with a picture of a can of beer—one of its most-seen online posts due to the controversy—before retreating again into quiescence.Bud Light has faced calls for a boycott after sending a personalized can to Dylan Mulvaney, a transgender influencer and activist who has promoted the brand on her social media accounts, to commemorate her 365 days of being a girl.
The row has fed into a broader debate about the acceptance of transgender individuals in public life.Until its brief post a week ago, the brand had previously not posted on its Twitter account since April 2, its Instagram account since April 1, and its Facebook page since March 30.
On April 2, Dylan Mulvaney posted a video to her 1.7 million Instagram followers signaling the partnership.Following the boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer brand at an open bar at a rally in Iowa.
Meanwhile, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons.Many prominent figures have also waded into the debate.
