Dylan Mulvaney Tells Brands to Embrace Transgender Influencers
Bud Light can sparked a new era in the world of backlashes and boycotts, is encouraging companies to work with others like her even though the brand has gone through major economic turmoil."For a long time, I felt so lucky that these opportunities were coming my way that I thought it was by accident," Mulvaney told Them, an online publication highlighting LGBTQ+ individuals in the spotlight. "But now I realize how much power I actually have."If a brand wants to work with me so bad, then they should work with other trans people, too.
It's not enough to just hire me, this white, skinny trans girl. I want all the dolls getting all the brand deals."On Tuesday, the Human Rights Campaign—the nation's largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization—issued its first-ever "state of emergency" in over 40 years due to a record number of anti-trans legislation proposed nationwide in 2023.Before her affiliation with one of America's most iconic beer brands, Mulvaney gained massive notoriety in the social media space with her Days of Girlhood series that debuted last March and gave TikTok viewers a front-row seat to her transition from man to woman.But even with her massive social media following, it was her association with Bud Light that made Mulvaney culturally mainstream.When the beer maker belonging to parent company Anheuser-Busch in March sent a can with her own image and likeness on it, it became fodder for a whole new segment of the population—like musician Kid Rock, for example, who recorded video of himself shooting cases of beer—and put the brand under a major microscope.Within a matter of weeks, a formidable chunk of the conservative population successfully boycotted the beer by.
