Dylan Mulvaney Advertising Dylan Mulvaney

Far-right "Go woke, go broke" claim disproven by brand advertising study

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Amongst Marks & Spencer’s rainbow Pride sandwich and Bud Light’s campaign with Dylan Mulvaney, the far-right slogan “Go woke, go broke” has been proven incorrect by a recent study.

In fact, new evidence released in September 2024 found that inclusive advertising has a positive impact on sales, brand value and business profit.

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