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22.04 / 04:37
President
reports
Bud Light
vice president
Did Bud Light Fire Its Marketing Vice President? What We Know
according to Ad Age. She will be replaced by Todd Allen, vice president of global marketing for Budweiser.Although it was unclear when or in what capacity Heinerscheid might return to the company, a leave of absence does not indicate that she was fired.In a statement, a company spokesperson reportedly said that the marketing department would also be streamlined to keep senior marketers "more closely connected to every aspect of our brand's activities."The spokesperson added that the move would "help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country."Heinerscheid, who joined the company in July, has faced calls to be fired and repeated attacks from conservatives since the controversy surrounding Mulvaney erupted.A video clip showing Heinerscheid speaking about the need to "elevate" the "out of touch" Bud Light brand and highlight "inclusivity" shortly before the sponsored Mulvaney post provoked particular outrage.Despite Anheuser-Busch not having announced that Heinerscheid left the company permanently, her leave of absence was followed by celebratory social media posts from anti-trans conservatives who suggested that she had been fired and claimed Bud Light had been taught a "lesson.""Bud Light waves the white flag, ousting disastrous VP of Mktg, weeks after destroying its own brand by going woke on gender," former Fox News host Megyn Kelly tweeted.
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