Bud Light's Popularity in Bars Has Collapsed
Bud Light was outsold by Miller Lite, Michelob Ultra and Coors Light.Union's data, revealed in its latest OnPrem Insights report, also showed that Bud Light's sales fell furthest in South Carolina, North Carolina and Texas.
California recorded the smallest impact.Conservative activists have been boycotting Bud Light since the brand partnered with transgender influencer Dylan Mulvaney in March.
Sales have tumbled, with the beer selling 31.3 percent less in the week to June 24 than in the same period the previous year.Anheuser-Busch's global CEO, Michel Doukeris, said in May that the decline in Bud Light sales represented about 1 percent of the company's global sales volume.Union reported a 34 percent year-on-year drop in Bud Light's sales share, from the second quarter of 2022 to the second quarter of 2023.This took it from the No 1 spot to fourth place at Union's bars and restaurants.
The top 10 for beers is completed by Dos Equis, Corona, Guinness, Modelo, Stella Artois and Yuengling.In the first week of the boycott, Bud Light sales at Union venues fell by 2.6 percentage points, from a dollar market share of 11.3 percent to 8.73 percent.
