The Republican Party has always leaned on culture war issues to win elections, but for the last three years, since Joe Biden won office in 2020, an aggressive and virulent form of culture war demagoguery has been at the center of Republican political strategy.
If the results of Tuesday’s elections in Virginia, Kentucky and Ohio tell us anything, however, it’s that this post-Roe form of culture warring is an abject failure, an approach that repels and alienates voters far more than it appeals to or persuades them.
To be fair to Republican strategists, there was a moment, in the fall of 2021, when it looked like the plan was working. Glenn Youngkin, the Republican nominee for governor in Virginia, ran on a campaign of “parents’ rights” against “critical race theory” and won a narrow victory against Terry McAuliffe, a former Democratic governor, sweeping Republicans into power statewide for the first time since 2009.
Youngkin shot to national prominence and Republicans made immediate plans to take the strategy to every competitive race in the country.