Yeehaw revolution: welcome to the “Rainbow Rodeo”
Levi’s latest Pride collection takes inspiration from queer “Rainbow Rodeos” which originated in Nevada in the 1970s. GAY TIMES meets three queer creatives embodying this unapologetic spirit today.
WORDS MEGAN WALLACE PHOTOGRAPHY ASAFE GHALIB CREATIVE DIRECTION AND FASHION UMAR SARWAR ART DIRECTION JACK ROWE HAIR JASON GOH MAKEUP KAREEM JARCHE PHOTOGRAPHY ASSISTANT JOE HUNT, SIMEON ASENOV FASHION ASSISTANT PRIYA NICHOLAS ALL CLOTHING FROM LEVI'S RAINBOW RODEO PRIDE COLLECTION 2024 For Pride 2024, Levi’s brand is celebrating queer joy through self-expression with a collection inspired by LGBTQIA+ rodeo culture.
Western wear is part of the Levi’s DNA, and the brand’s Pride 2024 collection takes inspiration from queer “Rainbow Rodeos” that originated in Nevada in the 1970s.
Pulling graphics and influences from vintage Levi’s pieces and archival posters then adding some glitz – rhinestones, copper thread, marbled hardware, gold-coated denim and more – the collection includes an extensive assortment of tops, bottoms and accessories.
