Kid Rock Promotes New Seltzer With Ties to Transgender Partnership
Instagram photo of him holding up a can of Happy Dad seltzer at the UFC 287 event in Miami the night before."Fight night with some @happydad," the singer's caption read.
The seltzer brand commented underneath the photo, which said, "this must mean that Michigan is soon." Ritchie is a Michigan native.The post comes less than a week after Ritchie attacked Bud Light for its collaboration with transgender influencer and activist Dylan Mulvaney in a viral video, where he took an assault rifle to a case of the company's beers and told Mulvaney it was time "he transitioned to 'Adult Rock' by growing the f*** up."A post shared by instagramThe seltzer that Ritchie promoted over the weekend, however, also has ties to figures in the transgender community.
Caitlyn Jenner, a transgendered woman, has posted promotional content for Happy Dad in the past, with the seltzer brand featuring Jenner on its own social media accounts.Last April, Happy Dad posted a video of Jenner drinking the hard seltzer with the caption, "@caitlynjenner is a Happy Dad!" The brand has also previously shared pictures of Jenner drinking Happy Dad with the company's co-founder, Canadian YouTuber Kyle Forgeard.Meanwhile, Jenner has shared photos and videos of herself with cans of the seltzer and at the brand's promotional tent during a golf tournament hosted at former President Donald Trump's Los Angeles golf club.Although the former Olympic athlete transitioned from male to female, Jenner has been widely criticized within the LGBTQ+ community for her controversial stances on matters like same-sex marriage and transgender female athletes.
