We talk to the Norwegian musician about her sophomore album I’M DOING IT AGAIN BABY!, her infamous Gen Z lore and what we can expect from her self-proclaimed “goofy era”.
WORDS BY ZOYA RAZA-SHEIKH PHOTOGRAPHY BY LYDIA GARNETT CREATIVE DIRECTION AND FASHION UMAR SARWAR ART DIRECTION JACK ROWE CREATIVE PRODUCER ANISA CLEAVER PHOTOGRAPHY ASSISTANT SOPHIE WILLIAMS FASHION ASSISTANTS CAMERON GIBBISON AND CALLUM MCKENZIE “Maybe I killed someone!” Marie Ulven, aka girl in red, quips over Zoom, quoting her faux online apology video.
It’s early afternoon in Oslo and the singer is comfortably sitting cross-legged in the kitchen of her sister’s minimalist apartment, wearing a navy blue LA Dodgers cap and dark red v-neck sweater.
The Norwegian musician is playfully referencing her YouTube-ready ‘I’m Sorry’ skit; a three-minute SNL-style sketch produced by best friend Isaac Jensen.