La Cruz makes reggaeton for the gay community. His songs bring a queer sensibility to a genre that has been dominated by heterosexual men.
Last month, during Pride Month, La Cruz released his sexy new single “Quítate La Ropa” (Take Off Your Clothes), featuring several shirtless men, locker room interactions, guys twerking in front of urinals, and homoerotic boxing fights.
La Cruz also gets a love interest by the end of the video. “I’m telling my experience from the deepest and most sincere (place),” he told El Colombiano. “I’m an openly gay guy who goes to the studio to write songs based on my experience, I don’t feel bad about it.
I am one of the first to achieve that visibility, and it fills me with pride. I hope that at some point, people will see it normally.” La Cruz makes reggaeton for the gay community.