Ron DeSantis has pushed for legal inquiry into Bud Light’s marketing, after a recent ad campaign featuring transgender celebrity Dylan Mulvaney.
The Times of London reports that the Republication presidential candidate and Florida governor has sent a letter to the State Board of Administration, encouraging legal action against Anheuser-Busch (AB InBev), the company that owns Bud Light.
A recent ad campaign featured transgender personality Dylan Mulvaney, a decision that has polarised potential customers. While Garth Brooks has spoken out in support of the campaign – saying he will sell the product in his Nashville bar – many customers have boycotted the beer, and Kid Rock posted a jarring video of himself shooting cases of Bud Light with an assault weapon and screaming “f*ck Bud Light!” In April, Mulvaney spoke out for the first time about the controversial campaign, using TikTok to tell followers: “…I think it’s okay to be frustrated with someone or confused, but what I’m struggling to understand is the need to dehumanize and to be cruel.
I just, I don’t think that’s right. Dehumanization has never fixed anything in history, ever… “What I’m interested in is getting back to making people laugh and to never stop learning.