Fake Ad Bud Light 'Should Have Made' Goes Viral
Twitter user has reworked a 2017 Bud Light ad to mock the company as the beer brand continues to face backlash and boycotts.Bud Light came under fire in April after it partnered with transgender influencer Dylan Mulvaney.
The brand sent her personalized cans of beers with her face on it to commemorate the 365 days since she began her gender-affirming transition.Bud Light has since faced ongoing condemnation and a national boycott, which has seen the beer brand plummet out of the Top 10 most popular beers in the U.S.At the beginning of the controversy, Bud Light remained mostly quiet on social media, while its parent company Anheuser-Busch made official statements on behalf of the beer.
U.S. CEO Brendan Whitworth said in a Friday, June 30 statement: "As we move forward, we will focus on what we do best—brewing great beer for everyone and earning our place in moments that matter to our consumers."Anheuser-Busch's global CEO, Michel Doukeris, had said in May that the decline in Bud Light sales represented only about 1 percent of the company's global sales volume.Then, earlier this month, Bud Light shared a 10-second video on its social media, which shows a woman calmly eating from a large watermelon while sitting at a picnic table.
As she's eating, high winds throw paper plates and Bud Light cans all over the grounds of a park. Others run around her to clear the mess, the woman only looking up briefly before scooping up more watermelon. "It's fine, this is fine," reads the Twitter caption.The video faced mockery online.
