Twitter, after the beleaguered beer brand's Twitter account shared a post regarding the upcoming National Football League (NFL) season.The Bud Light post in question referenced the approaching kickoff date of the next NFL season, which is set to begin in September.
However, it was met with relentless derision on the platform from a faction of detractors, who continue to publicly express their aversion to the brand.Bud Light has been under fire since the beginning of April, when transgender influencer Dylan Mulvaney unveiled a small partnership with the Anheuser-Busch brand.
In a video posted to Instagram on April 1, Mulvaney said Bud Light had sent her a can with her face on it to commemorate her 365 days living as a woman.Mulvaney's partnership with Bud Light drew condemnation and boycott calls.
Musicians Kid Rock, Travis Tritt and John Rich were also among those who spoke out against the brand after the collaboration.