Tomi Lahren doesn't rate Bud Light's chances of forgiveness in the eyes of the American public.The Fox News contributor shared her opinion of the beer brand after it was revealed that they had sponsored the Toronto Pride festival this month.
It comes after the company launched a brief collaboration with transgender influencer Dylan Mulvaney in early April, which in turn sparked widespread backlash and boycotts of the brand.As a result, the parent company Anheuser-Busch InBev reported a decline in sales of its beer brand.
Videos and images of the Bud Light boycott in action have gone viral dozens of times over the past couple of months, as right-wing customers have rallied against the beer, often stating, "Go woke, go broke."Bud Light's sponsorship of the LGBTQ+ celebration, Toronto Pride went viral online after video footage posted by the conservative news outlet The Post Millennial showed drag performers apparently from the band Slash Need on a Bud Light-branded stage.The reaction further angered some online who stated that the brand "deserved to go broke." While some thought it was Anheuser-Busch's way of doubling down on their LGBTQ+ collaboration, it is the tenth year in a row that Bud Light has sponsored Toronto Pride."Well the chances of @budlight coming back are....zero," Lahren wrote on Twitter, retweeting a brief video that went viral from the event, showing drag performers and others dressed in leather, with panty hose covering their faces.Well the chances of @budlight coming back are….zero https://t.co/dNY2GQWYXJCommenting on Lahren's post, Twitter user Darin Bond said it was "unbelievable" to him. "Somebody pinch me please I'm stuck in some kind of alternate universe.