Bud Light treatment"—meaning a mass boycott—for hiring a trans woman with a controversial past to represent the brand in Spain.The chips company's European branch Doritos Spain, which is part of parent company PepsiCo Spain, faced a huge backlash on Monday when the brand said that transgender woman Samantha Hudson would be its ambassador.
The Spanish artist, who has a YouTube channel sharing fashion and beauty tips, has been slammed online after old sexualized tweets that she allegedly wrote about children resurfaced.
Newsweek has reached out to Doritos via an email to the European office of PepsiCo for comment.Online critics have accused Hudson of being a "pedophile," although there is no evidence she ever acted on the fantasy she posted online as a teenager.
Newsweek has reached out to Hudson via her Instagram account for comment. She has not yet publicly commented on the furor on X, YouTube, or her Instagram page.After the tweets were shared widely online, members of the Donald Trump-inspired Make America Great Again (MAGA) movement are now calling for consumer action against Doritos in retaliation.The episode comes amid an increasingly bitter social debate about the rights of gay and transgender people.