La Cruz drops steamy locker room music video & Gay Twitter™ declares “re-gay-ton” is officially here
A post shared by Alfonso La Cruz (@lacruz.wav)A massively popular music superstar, Bad Bunny has been putting reggaeton in the international spotlight, while simultaneously fighting to make Latin pop and hip-hop more LGBTQ+ friendlyBut, if Bad Bunny is the voice of a modern, more queer-inclusive reggaeton, then rising star La Cruz is taking the genre to the next level—call it “re-gay-ton.”Take a look for yourself; the video for the artist’s latest single, “Quítate La Ropa” is sweaty, sexy, sporty, and extremely gay:To back up a bit, reggaeton is a subgenre of Latin American pop music said to have originated in Panama in the 1980s, blending elements of dancehall and rap with traditional Latin rhythms.As it grew in popularity across the Spanish-speaking Caribbean, the genre began making its way into U.S.
music charts in the 2000s, with crossover success for artists like Daddy Yankee and Shakira’s smash hit “Hips Don’t Lie.”Then, in 2017, Daddy Yankee linked up with Luis Fonsi for the record-breaking “Despacito,” which, along with a Justin Bieber-assisted remix, is widely credited for bringing Spanish-language pop into the mainstream once again, paving the way to global stardom for Bad Bunny, J Balvin, and more.The Puerto Rican trap artist made headlines this week when he spoken openly about his sexuality, saying it does not “define” him or anyone else.Which brings us back to Alfonzso La Cruz, an out queer Venezuelan artist who’s making big waves with his new single.“Quítate La Ropa” is La Cruz’s first release since his 2022 debut album, Hawaira.
